Telling the Story of Trust: Our Commercial with Megent Financial

We recently had the privilege of creating a 60-second ad campaign for Megent Financial, an independent retirement and investment services firm headquartered in the greater Chicago area. This wasn’t just another commercial—it was an opportunity to help tell the story of a firm that has been deeply rooted in the financial lives of working people for over a century.

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With industry roots dating back to 1918, Megent Financial stands apart through its unwavering commitment to a very specific and often underserved group: the Working Men and Women of Organized Labor™. Their entire model is designed around the unique financial journeys of union members—something that resonated deeply with us as storytellers.

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What makes Megent truly different is their fully independent structure. They're not tied to any one provider or product, which means every recommendation is based solely on what’s best for the individual. Their approach is personal, precise, and built around a real understanding of the complexities union families face when it comes to pensions, annuities, and long-term planning.

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This spirit of service and integrity became the foundation of the commercial we produced. In just 60 seconds, we set out to capture the essence of Megent's mission—the trust they’ve earned, the people they serve, and the peace of mind they help provide.

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From pre-production through post, every frame was crafted to reflect the real-life impact Megent Financial has on its clients. The tone is bold yet honest, grounded in everyday realities but elevated by the hope of a secure future. We wanted the visuals to feel just as hardworking and authentic as the people Megent supports every day.

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Whether you’re a union member looking for tailored financial guidance or someone interested in the power of purpose-driven branding, this project is worth a watch.

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Watch the full commercial here https://vimeo.com/1080033751/5e344a0f78

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We’re proud to have partnered with a firm that doesn’t just offer financial planning—they offer peace of mind, built exclusively for you™.

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